青岛白马市场顾问有限公司

　　面对成熟的市场环境、日益激烈的市场竞争和更加挑剔的消费者，如何依托现有品牌，或发展并定位新品牌，如何选择目标消费者和定位竞争对手并制订科学的市场战略来实现市场的持续增长，是所有企业所面临的最大问题。
针对上述问题，白马顾问提供下列专业服务：

 市场研究

　　针对不同的产品生命周期，白马顾问提供从产品定义、市场可行性研究、产品测试、产品上市评价、价格测试、产品定位到市场营销策略制订等一系列的市场研究解决方案。通过定性与定量研究的有效结合，为客户充分提供市场需求及竞争结构，市场机会及威胁，市场发展趋势等市场信息，帮助客户开发适当的产品和服务，制订最佳的市场战略，实现最大的市场价值。

 广告研究

　　如何建立强势品牌，充分有效地通过市场媒介实现产品和服务与消费者之间的沟通是所有广告的基本目的。白马市场顾问基于其特有的广告研究方法，对广告概念、广告创意、广告受众、广告媒体、广告效果等进行全程追踪研究，力求以独特的广告心理研究，标准化的广告测试方法和专业化的广告测试执行来帮助客户实现广告价值最大化。

　　主要测试方法：

　　
▲ 广告概念测试与筛选
▲ 广告测试
▲ 广告战役评价
▲ 广告效果与跟踪研究

 客户满意度研究

　　客户导向的市场战略逐渐被多数企业所接受并产生了直接的经济效益。通过运用不同的消费心理模型和预测工具，白马顾问建立了基于消费需求而非消费行为的顾客满意度评价方法。透过行为上的忠诚来揭示需求上的忠诚和心理上的忠诚，从根本上探索客户忠诚的诱因。

　　主要研究内容：

▲ 消费者满意度追踪测试
▲ 员工满意度测试

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Innovative WHMC

　　Under the challenge of mature market needs, intensively competitive market, and users’ changing requirements, the brand equity, audience and competitor selection, market positioning, and market strategy is the core of success.
WHMC provides the following services on above issues:

■ Market Research

　　WHMC guides the clients through all stages of the brand and product life cycle: definition, market feasibility, product test, launch, price test, product positioning, and market strategy. Also, WHMC can assess the market needs, competitive structure, opportunity & threats, and market trends to support the clients’ market strategy development and value-added maximization。

　　Key Models：

　　▲ U&A
▲ Price Test
▲ Product Test
▲ Market Segmentation
▲ Strategy Assessment

■ Media Research

　　The ultimate goal of advertising lays on brand equity building and communicating effectively & efficiently. WHMC guide you through the Ad concept screening, creative development, media and audience assessment, copy testing , and Ad effect & tracking to finish a strong brand equity and maximize your Advertising communication.

　　Methodology:

　　▲ Concept sort and Test
▲ Copy Test
▲ Campaign Measure 
▲ Ad Effect Test & Tracking

■ Customer Satisfaction

　　The customer oriented strategy result in financial benefit, and gradually adopted by most of business units. WHMC provides you reasonable and accurate measure of customer satisfaction for your success of customer-oriented strategy supported by the customer satisfaction and loyalty.

　　Methodology

　　▲ Customer Satisfaction Tracking
▲ Employee Satisfaction Test